When Instant Messaging service, WhatsApp launched its Business app in early 2018, it was only available on Android. However, in 2019, it was rolled out onto iPhone and is available in most countries worldwide. Whatsapp Business is for businesses to interact with their customers using tools to automate, sort, and respond to the client’s messages quickly. WhatsApp Business possesses the potential to implement omnichannel communications, aid the rise of conversational commerce, and customize client conversations.

With the WhatsApp Business App, you can create a public profile for your business with basic details like address, website, contact number and so on. Chats can be labelled accordingly such as new customers, returning customers or orders completed. Business owners are able to set away messages and create quick replies for frequently asked questions.

What are the Whatsapp Business Features?

• Business Profile
  For businesses to be easily discovered by customers, Whatsapp Business enables users to create a business profile with the required information for your customers. The information includes details like your address, phone number, business description, email address, and website. These details are quite brief and help establish the nature of your business on WhatsApp.

• Messaging Statistics
  The messaging statistics feature allows businesses to review and understand your customers to offer better services, growing your business along the way. WhatsApp Business offers messaging statistics that provide business owners with simple metrics. The metric includes the number of messages that were successfully sent, delivered and read so that they can enhance the content of quick replies or their strategy of contacting their customers.

• Smart Messaging Tools
  One of the smart messaging tools that come with the WhatsApp Business App is Quick Replies. The tool saves and reuses messages that you frequently send to easily answer common questions in no time. However, Automated Messages allow businesses to set an away message when the owners are busy so that customers know when to expect a response. You can also give your Whatsapp business a reception desk by setting up greeting messages to introduce customers to your business. WhatsApp Business also features customized Away Messages for use when the owners are busy.

• Whatsapp Web
  Businesses can also send and receive messages with WhatsApp Business on their desktop/laptop making it more easily accessible for owners.

• Signing Up with Landline Numbers
  A WhatsApp Business account can be registered with your landline numbers. This is an upgrade of the regular Whatsapp chat which allows registering only with mobile number. While registering, you can also mention the category of your business, a family-owned or corporate business, product names, pricing for each product, etc. You can also migrate all your personal chats over to your Whatsapp Business account.

These are the finer features that set WhatsApp Business apart from the standard app. Whatsapp Business App is built from the ground up for organizations or individuals running their own setup to cater to client needs.

WhatsApp Business Solution: A Powerful Business Messaging Channel

The WhatsApp Business solution can be a game-changer for many businesses. WhatsApp Business aids companies with one-way notifications like appointment reminders, shipping alerts, payment notifications, verification codes, and boarding pass, to two-way customer support conversations and surveys. Encryption and verified accounts bring in the security that both businesses and users crave for in this increasingly digital world. When used rightly, the WhatsApp Business solution can assist enterprises in delivering the omnichannel experience to their customers along with the required security.

• Building strong brand connections
  Strengthening brand relationships with customers is the holy grail for most businesses. WhatsApp Business provides businesses with a personal environment for one-on-one communication with their customers. Since WhatsApp Business verifies all business accounts, customers are assured it’s not an imposter on the other end when they decide to trust your brand. Since business profiles are mandatory, WhatsApp Business identity serves as the familiar face to greet customers when you message them. This increases brand trust and consumer loyalty to your brand.

• Unleashing Conversational Commerce
  Conversational Commerce is the phenomenon of customers chatting with a company’s representatives via chat apps to get customer support and personalized recommendations. The use of WhatsApp Business will unleash customer-company conversations to facilitate transactions and keep consumer satisfaction high. Businesses will be able to collect customer feedback, connect with multiple customers at once with WhatsApp-enabled Conversational Commerce. They will also be able to provide personalized customer support on the go without hassle.

• Secure Messaging
  One of the most important benefits of WhatsApp is its end-to-end encryption and strict attention to protecting user’s privacy. Customers only appeal to Whatsapp is for a familiar but secure way of connecting with businesses they are looking to engage with. Since the need for businesses to remain compliant and secure is a constant balancing act, WhatsApp Businesses safeguards companies also. With two-factor authentication (2FA) incorporated in the app, customers can be assured that the brand you are messaging to is a verified business.

• Engaging Customers Globally
  Businesses no longer require to use different communication channels to interact with customers from different regions. WhatsApp, the most popular conversation app which has a high penetration rate in Saudi Arabia, Malaysia, Germany, Brazil, Mexico, and many more countries is all that we need. The success of WhatsApp is further accelerated by technological advancements and the rise of smartphone usage in Latin America, Asia, Europe, and Africa. Thus, businesses don’t have to give a second thought about their communication strategies while tapping into new markets with this universally used conversation app.While WhatsApp Business may not be feasible for all businesses, it could be useful for many small business owners. The perk of using Whatsapp Business for businesses is it offers them extra features that are not available in the conventional app.